Archives for posts with tag: Twitter Best Practices

Not everything can be done via email or social media tools. It’s important to know how to professionally conduct a phone interview. I thought this article, “7 tips for giving a better phone interview” by Brad Phillips for Ragan’s PR Daily, gave some great tips. Read the article and take the time to watch the video at the end. It will crack you up.

Cheers, and have a great holiday!



First things first…

“It’s been a long time since I left you, without dope beat to step to…”

“I Know You Got Soul,” Erik B. & Rakim

My little way of saying, I know, and I’m back! I love writing, and even in writing about what I do professionally; I take it seriously and personally. So when lots of things converge in my life, good and bad, which is what happened, it affects my writing and my urge to do it.

So having crossed some things off the life list, I am ready to get back in the saddle and hopefully won’t be away for so long…

Having said that…Leggo!

I read this article on, Distilling the Wisdom of C.E.O.’s, an article based on Adam Bryant’s book, “The Corner Office: Indispensable and Unexpected Lessons from CEOs on How to Lead and Succeed,” and got inspired. Not so much to become a CEO – I can easily say that isn’t in my “five plan” – but to develop the attributes listed in the piece to become a better employee today and one day a better leader. I think a lot is changing in the business world, and for the better, but there are a lot of bad habits still floating around that are being taught by those who should know better and embraced by those who don’t.

So here is what I am planning my present and future career on, and what I’ll be reading more in-depth on soon!

Best Practices from the Best in Business

1. A Passionate Curiosity: Learning, questioning, pondering, researching, doesn’t stop for these folks once they get into the big comfy leather chair specially ordered for them. So many times we see people getting promoted and their quest to get better and learn more just STOPS. They don’t seek to learn more not just about their industry, but the world around them as a whole. I vow to not let my brain ever turn to mush as a result of a JOB TITLE.

2. Battle-Hardened Confidence: Who do you want solving problems for you? It’s not the person who has never won or LOST a battle at work, or had anything bad happen to them, whether it is being fired by a client, laid off from a job, had a media interview go awry or some other catastrophe they bounced back from. There is a difference between those with battle scars and those that are damaged. Damaged folks don’t learn from the challenges presented to them; those with battle scars have faced adversity and know how to heal, learn from it and turn it into a new opportunity.

3. Team Smarts: I can’t do what I do alone. I can’t. I need to learn how to work with others, have an understanding of what they do, what challenges they face and what their day-to-day looks like. There is nothing worse than mindlessly pushing paper in your office and when asked to work with others, you are completely oblivious to what they need and how to get what you need from them. Don’t you hate working with folks like that? I do.

4. A Simple Mind-Set: The book describes this as “mental jujitsu.” I need to learn this concept, particularly in my industry. A lot of people just don’t get public relations, marketing, integrated communications or why any of it is necessary. Discussing strategies and initiatives simply can go a long way in helping folks understand – and getting them to say YES!

5. Fearlessness: This is calculated, informed risk-taking – not running off willy-nilly on some project. I think I have some of this, but probably not enough to do something really big and wonderful. I think growing my confidence will help the wonderful thing I do come about.

If you have read “The Corner Office,” please post below how it has inspired your work or changed how you viewed and managed your career. Thanks!

Recently, I’ve discovered that several people were following me (@nlinton) on Twitter. Of course, I clicked on their profiles to find out more about them to possibly follow them and I found out that they protected their Tweets. This has happened three times in the last week.

I can understand why. Kind of.

There are a lot of spammers, scammers, porn bots, crazies and people looking for casual, anonymous and STD-laden Internet sex-hook-ups on Twitter. I have been Tweeting for a year and I’ve come across all of these issues. But I can’t say that it has happened enough to compel me to protect my Tweets. Minors probably need to. I would not want my kids being contacted by just anyone online through Twitter.

I am much more selective on Facebook and LinkedIn, where I only accept requests from people I know or have met personally. For instance the other day I received a LinkedIn request from a woman who worked at a company in Marietta that I wasn’t familiar with and isn’t in my industry. I racked my brain for more than an hour trying to figure out if I met her somewhere or knew her from a past position. I logged into LinkedIn to look at her profile. No picture. One job listed and it was only a company and title, no specifics. No past positions. No schools. No shared connections. No information about her whatsoever.

I didn’t feel one bit guilty about declining the connection. LinkedIn is a work in progress, and I am always tinkering with my profile, but it is foolish to run around sending invitations to people and you haven’t put in the basics on your profile.

I also don’t feel bad about blocking my Tweets from people who follow me, but protect their Tweets. So, I’m telling you upfront that if you choose to follow me and I go to follow you and find out you protect your Tweets, you won’t be hearing from me anymore.

It just seems strange to me to use Twitter to follow people Tweeting conversationally, reading the links they share, yet not wanting to fully engage yourself. If you want a more selective social media experience there are forums to do this. I don’t think this is what Twitter was designed to do. And it makes me think that maybe YOU are the spammer or a bot or crazy, and have nefarious reasons for hiding your Tweets – like you don’t want to make too many people mad doing what you are doing, report you to Twitter and risk getting your account suspended!

If it is a personal safety or privacy violation issue, I think Twitter is far safer in this respect – without having to protect one’s Tweets – than say LinkedIn, Facebook or MySpace.  Tweeting conversationally and sharing links won’t open you up to serious issues.

As far as the spammers, bots and other crazies are concerned, regular pruning of the people following you can prevent a lot of issues. I do it at least once a month. Of course, people who come out of the gate being obnoxious (follow me!, retweeting the same crap over and over, obvious spam and other foolishness) get the boot immediately.

I’m still learning about this Twitter thing. If someone can provide me with a good reason for hiding Tweets, let me know, I am open to other’s opinions, etc. I just don’t see the point.

By the way, follow me on Twitter @nlinton. LOL! And have a happy and safe Thanksgiving holiday.

I’ve been reading some great Twitter articles lately that have really helped me. So, because I want you to like me and think what I am offering is useful to you, I pulled my favorites together for you to use as you will – quick, dirty and satisfying.


  • Retweeting occurs most frequently on Friday and in general 3:00 p.m. to midnight. Afternoons, evenings and weekends also yield high retweets.
  • “You” is the most retweetable word.
  • 19 percent of retweets have links.
  • The more frequently you tweet links, or tweet in general the fewer clicks you’ll get: Tweet once an hour for maximum results.
  • Don’t spam. Just don’t do it. Bad juju.
  • Watch your links. Do they work? Do they lead to nowhere? I personally hate that. Are you sure you attached one? I’ve done that. So embarrassing.
  • If someone hits you, hit them back, especially if you are using Twitter to develop meaningful professional relationships.
  • Kill off Hyper-Tweeters swiftly and ruthlessly without an ounce of guilt or a second thought. Don’t be afraid to use that unfollow button!
  • You don’t have to follow someone who follows you. You really don’t.
  • On the flip side, if someone unfollows you, don’t get bent about it. It can’t be personal because they don’t know you personally.
  • Manage your Twitter account. Even if you don’t tweet everyday, just take a quick look at who is following you and what they are posting each day. I found this out the hard way doing a client project. I was so happy tweeting and getting new followers that I didn’t stop to look VERY CLOSELY at who was following me. I did look one day and most of my new followers were legit. One, however, was a nasty porn spammer who had an avatar of Britney Spear’s mouth photo-shopped on something very large…and it wasn’t a microphone. Yikes!
  • This is a special message for those in my industry, particularly my PR peeps seeking to reach out to bloggers and other media: PLEASE PLEASE PLEASE DO NOT DIRECT MESSAGE (DM) SOMEONE YOU HAVE NEVER CONTACTED.
  • And this special message is for my junior and mid-level PR peeps that know not to do this, but will be told to do it by someone in “upper management.” They will even ask you to draft the message and send it to them “for review” before you DM someone on Twitter that you shouldn’t. Gently and tactfully guide them to some links that spell out best practices on using Twitter. Show them why it may backfire and offer alternatives. Don’t show them this post. I will help you out by posting a couple of good sites below.
  • Let folks know you are a real live person by tweeting regularly to maintain a presence. Twitterati recommends 10 to 20 tweets a day. NOT AN HOUR.
  • Just like in Kindergarten, being courteous and thoughtful will get you a long way.
  • Finally, don’t forget to thank your followers!

Happy tweeting!


P.S.:  And because I love ya, a couple of good links: