Today, I read a tweet from a guy I follow named Jack Bruce (check him out here) about the story of David and Goliath and it resonated with me. I retweeted it, and then thought about it more deeply. Maybe it’s because this is Holy Week and Passover started yesterday.

The story of David and Goliath is important to Christians and Jews, but I think it’s also applicable to public relations professionals (no matter what your faith is), particularly during a recession, or whenever things are a bit more difficult than usual.

We all know the story of David and Goliath, but we may not remember an important detail in the story. Right before the showdown, three people told David he couldn’t kill the giant Goliath. His brother, his boss, Saul, and Goliath. And perhaps, after hearing all of that, a fourth person…probably David himself.

It is easy, especially when there are a number of people telling you the same thing, to believe the naysayers and to doubt yourself and your capabilities. Every day we read and watch the news and they tell us that the economy has come to a standstill and that it is nearly impossible to earn a profit, win that big account, get a raise or a promotion or even find a job if you are looking for one. We may have family, friends and coworkers, sometimes with good intentions, and sometimes not, telling us to put our dreams and aspirations on hold, or even set them aside completely, because the conditions around us make it impossible to achieve them. And when you hear the same thing over and over, it’s easy to believe it.

But going back to David and Goliath…David won that fight. He killed the giant. He ignored his family, his boss, Goliath, and the little voice inside him that told him this was a suicide mission. He believed in himself and what he had to do, and knew he had his faith to support and guide him.

What are the naysayers telling you today? What is bothering you inside that you are feeling unsure and uneasy about? That despite what you know you are capable of, you feel you can’t achieve your goals?

And what are you going to do to push past all the white noise and do what you know needs to be done – and that you CAN do?

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